what is a good mission statement
A mission statement is a brief description of a company's fundamental purpose. It often includes a general description of the organization, its function, and its objectives.

The mission statement articulates the company's purpose both for those in the organization and for the public. As a company grows, its objectives … We use cookies to give you the best experience and to help improve our website Find out more about how we use cookies

As you'll see from the examples, mission statements are as varied as the companies they describe.
The characteristics of a good mission statement | Jisc Mission statements come in all shapes and sizes: from the short and pithy to the comprehensive and verbose; and from the vague and general to the specific and measurable. It answers the question, "Why does our business exist?" A mission statement is, in some ways, an action-oriented vision statement, declaring the purpose an organization serves to its audience.

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