mission statement of nike

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Mission Statement “Nike is the active program, our shareholders, our customers reflect the world of family care and provide services to Nike through the Director of Corporate Citizenship”
The largest U.S. shoe companies like DSW and Zappos all have company mission, vision, and values statements which guide their operations and defines their brand, culture, and customer experience.

A mission statement is the reason or cause that a company stands for. Nike Mission Statement 766 Words | 4 Pages.

Read on for a breakdown of the company's mission and vision statements and its core values. Nike has supported thousands of female athletes for decades. customers, directors and employers). Nike’s mission statement resembles a vision statement and is therefore a weakness.

Nike’s combination strategy: 1.

imaginative schemes to build basketball courts in inner cities and donate free Nike gear to high schools” (Larson, 2011, pp.4). It is a statement written by a company for their stakeholders to see (eg. It states the company's aims and objectives. The mission statement goes on to say "if you have a body, you are an athlete."

Nike's mission is to bring inspiration and innovation to every athlete* in the world. Nike’s focus in its mission statement is sports and athletes. Each statement offers insight into the defined goals and priorities of the individual companies. We have learned and grown in how to best support our female athletes and have always worked to …

It connects and brings people together like nothing else does. While the mission does broadly identify the business we are in, namely the sports and fitness industry, it is not specific as to what products and services we provide. Nike does have a mission statement, but it does not appear to have a formal set of core values that can be easily found on its website. It starts its mission statement …

Nike does something out of the ordinary with its mission statement and includes an asterisk on the world “athlete,” which we’ll break down in a moment. Nike’s mission statement is "To bring inspiration and innovation to every athlete in the world." The mission statement also omits any mention of distribution channels and customers. Nike's positioning revolves around serving athletes, growing its business and being a source of inspiration.
*If you have a body, you are an athlete. (Nike, n.d.). According to Nike, sports is a universal language that millions of hearts speak. The Nike mission is "to bring inspiration and innovation to every athlete in the world and if you have a body you are an athlete," (Nike, 2010) and refers to the fact that Nike exists to supply everyone in the world with the shoes, equipment, or apparel that if anyone has a body then anyone has the potential of becoming an athlete.

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