apple direct marketing

Direct marketing Apple uses email marketing extensively to deliver targeted information to its database of millions of existing and prospective customers. The culprits are the iPhone and the iPad. These digital communications are particularly vital in supporting product launches and in educating customers so that they can get the most out of the products they own. But Apple doesn’t stop there. This is just step one in their marketing strategies. Budget for Promotion 1) “Since 2009, Apple has doubles its ad budget, hitting $1 billion in fiscal 2012, the company said in its annual report. Back in 2009, Apple’s ad budget was a mere $501 million” (Edwards, 2012). What Apple’s ads and marketing strategies convey isn’t specifications and features, but rather how the product can change your life and make it better.

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